In the era of knowledge economy we are bombarded with invitations to download information products or attend events – whether in-person conferences or online summits and webinars – and subsequently be signed up for innumerable e-mail newsletters.
As a person passionate about culture and leadership, I’ve been a participating in the world of coaching, consulting and delivering trainings for years. And I frequently – albeit irregularly – send out my email newsletter inviting people in my sphere to read my blogs or participate in the events I’m involved in. Over the years I’ve also subscribed to receiving information from a wide variety of interesting causes, organizations and people.
Here is what I have noticed, though: just in the last couple of years, with the emergence of new email and webinar technologies, there has been an explosion of promotions for programs and services that now fill my inbox daily. The coach-to-coach email marketing of “how to make more money programs through selling to other coaches” has increased exponentially. Most of these feel like modern day pyramid schemes: coaches and consultants all over the country (and the world) are now co-marketing the “steps to success“ created by people who were in the JV (joint venture) game early. The most effective of JV leaders have an ever-expanding group of affiliates who promote the JV leader’s programs to their email lists. I assume the JV partnership arrangement is very profitable, and I’m very happy for the people involved.
However, I’m tired of a constant barrage of email marketing. Especially when it is the same message sent out by different people, promoting the same programs by the same people. It has become a major frustration because I have not found an effective way to limit or stop the redundant flow. I’ve spent hours unsubscribing in vain. Wait a day or two and I’m back on their lists again!
As I’m trying to clean up my inbox and manage the crazy number of emails I’m receiving daily, I don’t understand why it’s so difficult to unsubscribe. What strategies have you found effective in cleaning up your inbox? Let me know and I will share the best of them.